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myPhotopipe.com Unveils New Advertising Campaign for its Online Photo Processing Unit. Minimalist Approach Targets Serious Digital Photographers.


July 10, 2006


Atlanta, GA. Online photo processing service myPhotopipe.com (www.myphotopipe.com) confirmed that a new advertising campaign would premier in Shutterbug Magazine in September 2006 and rollout to other photography magazines and online media by October.

“There have been murmurs on Internet blogs and websites about some striking photos we put on our web site and to be honest, they were on the money,” said myPhotopipe.com CEO L. Douglas Keeney. “We planned on using the photos in our new ad campaign and some astute photographers figured out our tiny roman a clef. So we’re making it official – there is a new campaign coming.”

The new campaign, titled MyCamera. MyPhotopipe. is about individualism and personal expression and how photographers are constantly rewriting the rules. “Our company is not about hero worship or saying, hey, if you shoot pictures like this guy you’ll be famous,” said Keeney. “True, our customers are well known photographers and those that someday will be but each one of them got where they are by finding their own styles and writing their own rules. I think few would argue with Joshau Reynolds who said 250 years ago said, “Could we teach taste or genius by rules, there would no longer be taste and genius.” Our job is to let the genius of our photographer flourish and let our prints showcase their talent. That’s what this campaign says.”

Please see this page for pictures of the advertising.

About myPhotopipe.com, Inc.

myPhotopipe.com, Inc. is a web-based (2.0) online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company’s unique blend of 104 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol “MPPC”.  Additional information is available on the Internet at www.myPhotopipe.com.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the “safe harbor” created by those sections.  Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc.  These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information contained in this release.  Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints.  The statements made herein are independent statements by myPhotopipe.com, Inc.  The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.


For more information contact:


L. Douglas Keeney, CEO
dougk@myphotopipe.com
www.myphotopipe.com

1- 404-881-3855

1670 Northeast Expressway
Atlanta, GA 30328

OR

RJ Falkner & Company, Inc.,
Investor Relations Counsel at
(800) 377-9893
or via e-mail at info@rjfalkner.com

myPhotopipe