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myPhotopipe.com, Inc. Begins Trading on OTC After 10:1 Reverse Stock Split.
Internet 2.0 web site for digital photographers continues growth, expansion, and launches new services for digital photographers.
Atlanta, Georgia. After
successfully completing a share exchange
with Hampden Group, Inc., myPhotopipe.com
today began trading on OTC under the symbol
OTC: MPPC.
myPhotopipe.com (www.myphotopipe.com) is a leading provider that meets the needs of serious amateur and professional photographers nationwide. The Company offers digital photo processing, photo finishing, online sharing, online hosting and selling of photographs, and online storage. Founded in 1989, the Company launched its Web 2.0 Internet service in 2005 offering more than 100 print options, including photographic matte and glossy prints and Giclee prints.
“People share digital photos, post them on web sites, make them into photo books, and fill their empty albums and frames with photographs. But in understanding the underlying economic drivers of the online business, analysts have overlooked the obvious,” said CEO L. Douglas Keeney. “Print processing is exploding because of the quality of photographs. In the old days, a good photo was luck. Today, digital cameras are great and the images so fabulous and the computer software so much easier to use that spectacular photographs are more often the norm and not the exception, and a spectacular photograph triggers the desire to see it hanging on a wall – to use our service. Better cameras. Better software. Better pictures. They want a print. That’s a cycle, and it’s not ending soon.”
According to the Photo Marketing Association, the digital camera has all but replaced the analog camera, with 83 percent of all cameras sold being digital. Digital photographers take more photographs than their analog counterparts. In 2005, more than 7.8 billion digital photos were processed into prints, up 50 percent over 2004. The PMA projects that more than 10.9 billion digital photos will be processed into prints in 2006. myPhotopipe.com is an online service that processes digital photographs into photographic prints.
“Our company benefits from the blossoming of photography as a means of social expression and the amazing renaissance of the photographic print as art,” said President Pete Casabonne, a 27-year veteran of the industry. “In the old days, it was nerdy to take pictures. Today, college students post their pictures to Facebook almost as soon as they’re taken. It’s all part of an enormous transformation in photography, one driven by the digital camera and the Internet.”
myPhotopipe.com’s high end approach to the art of print processing combines automation with hand inspections. The company focuses on the serious amateur and professional segment, approximately half of the $7 billion print processing industry. The Company offers photographers 94 Print Options, an Internet 2.0 web interface and a lab with the latest equipment. “The moms-and-memories web sites like Shutterfly are about low cost 4x6 snapshots and photo imprintable items,” said Casabonne. “That emphasis changes what you are. We focus on the needs of the serious amateur and professional photographer, people who don’t buy a Wal-Mart print, people who don’t take photographs so they can see Tommy on a mouse pad. We derive more than 90 percent of our revenues from prints large and small.”
Adding fuel to customer acquisition has been the collapse of the local camera store. According to PMA, more than 5,000 stores have shuttered since 1999, or about half of all stores from the peak. “Owners of digital cameras don’t need film. At first, they didn’t make any prints at all. That killed the repeat business camera stores relied on to stay profitable,” continued Casabonne. “Now, these same people are discovering that they have bulging hard drives but empty photo albums and empty walls. They’re discovering that it’s pretty easy to use services like myPhotopipe.com to turn a beautiful photo into a dramatic piece of wall art.” According to PMA data, making prints through online services is the fastest growing segment in the industry.
myPhotopipe.com continues the expansion of its product lines with the introduction of new diptychs and triptychs. “Part of our success is attributable to having so many preset product options, and that comes from closely watching our data dashboards,” said Keeney. “For instance, last year saw an up tick in panoramic, so we quickly created a cluster of standard sizes. In the same manner, we’ve noticed photographers creating sequence shots and slo-mo-type prints, so we’ve just launched templates that make it easier to create those.”
Owners of digital cameras have taken more than 60 billion photographs since 2001.
About myPhotopipe.com, Inc.
myPhotopipe.com, Inc. is a web-based (2.0) online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company’s unique blend of 104 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.
The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol “MPPC”. Additional information is available on the Internet at www.myPhotopipe.com.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the “safe harbor” created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements.
myPhotopipe.com, Inc. assumes no obligation to update the information contained in this release. Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements by myPhotopipe.com, Inc. The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.
For more information contact:
L. Douglas Keeney,
CEO 1- 404-881-3855 1670 Northeast Expressway OR RJ Falkner & Company, Inc., |
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