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Internet 2.0 Web Photo Service myPhotopipe.com,
Inc. Introduces Cottage & Classic Frames
Becomes First Photo Web Site That Lets Photographers "See"
and Preview Framed Photo Prints Online
October 31, 2006
myPhotopipe.com, Inc. (OTC: MPPC) today announced
the launch of an all-new line of frames under the brand name of
Cottage & Classic frames. The Cottage & Classic frames come
in a variety finishes and hold six different picture sizes. The
frames are unique because they are fully finished. They include
professional touches such as heat mounting of the photo print, and,
pressure sealing the frames back. myPhotopipe also launched a unique
Internet tool that allows a customer to "see" their photo
inside a frame before ordering. This digital preview feature is
included in the company's free ROES software download (Remote Order
Entry System).
"When we planned this product we decided
to address two deficiencies in the marketplace," said President
Pete Casabonne. "The first was self-assembly. Most of our online
competitors sell wall frames like you'd buy them at a Hallmark store
- disassembled. That's fine for some people but a little sloppy
for our customers because the photos are not mounted and you can't
seal the frame. Our product includes a mounted print placed inside
a fully assembled frame that's sealed with heat activated tape in
the back and is ready to be hung. The second deficiency was the
online ordering environment. No one's done this before so we knew
we needed a tool that let a customer place a photograph in a frame
and preview it before they bought it. People love this feature."
The Cottage and Classic line starts at $34.95
which includes the print and the frame, a price point that's competitive
with sites that sell empty frames. "Most photo sites are oriented
towards the moms-and-memories segment. They sell snapshots and photo
imprintable gifts and they resell things like frames-in-a-box,"
said CEO L. Douglas Keeney. "We're not a web site for people
who want to put Billy on a refrigerator magnet. We are a web site
for people who want an outrageously beautiful print from a digital
photo so we stay focused on our mission, which is the print. Our
frames have the same focus. We wanted frames that romanced the print,
that brought out the best in the photograph. To do that we had to
change the whole system, not just ship another frame-in-a-box. The
product looks like a million dollars, we're competitively priced
and we still have excellent margins."
myPhotopipe.com is a Internet 2.0 web service
that offers digital photo processing for owners of digital cameras,
photo books, online sharing, online hosting and selling, and online
storage.
"Our business model is clean and focused.
Better digital cameras have enabled the average Joe to make a spectacular
photograph and when a person makes a spectacular photograph they
want it on their walls and that's where we come in," said Keeney.
"Better cameras. Better photos. They want a print. That's a
growth cycle and we're in it, and it's not ending soon."
About myPhotopipe.com, Inc.
myPhotopipe.com, Inc. is a web-based (2.0) online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company’s unique blend of 104 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.
The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol “MPPC”. Additional information is available on the Internet at www.myPhotopipe.com.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the “safe harbor” created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements.
myPhotopipe.com, Inc. assumes no obligation to update the information contained in this release. Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements by myPhotopipe.com, Inc. The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.
For more information contact:
L. Douglas Keeney,
CEO 1- 404-881-3855 1670 Northeast Expressway OR RJ Falkner & Company, Inc., |
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