ATLANTA, Georgia, June. 12, 2007 --
myPhotopipe.com, Inc. (Pink Sheets: MPPC.PK),
an online provider of digital photo processing, photo finishing,
photo sharing, and related services for professional and serious
amateur photographers, today announced the release of its PRPrintPro applet and digital photo toolset. PRPrintPro dramatically
reduces the time it takes to create, personalize, and order photographic
prints that are autographed by celebrities, professional athletes,
and dignitaries.
“The key to our software is simplicity,”
stated Pete Casabonne, President of myPhotopipe.com, Inc. “For
most photographers, publicists and media relations people, the process
of making a talent, action or publicity print is far too complicated
and laborious. An art department must typically get a logo from
the PR department, secure copy from the writer and a photo from
the photographer, and then put it all together. Too many chefs in
the kitchen, too many data hand-off errors, too many headaches,
too many man-hours wasted. PRPrintPro takes all that pain
away. Select a photo. Select a template. Add a caption. Crop. Order.
It’s so simple, so easy, and you get a professional print
on professional paper for a lot less than most people are spending
now.”
PRPrintPro is already being used by
professional sports teams, celebrities, universities and other organizations.
It combines six functions into a single Java applet – the
functions of a design service, text editor, digital photo editor,
online ordering system for digital photo prints, storage, and a
reorder function, all within a password-protected folder. The applet
service allows users to create, edit, crop, order and retain for
reorder personalized photographic prints, and do it all in a matter
of minutes.
“In today’s world, no one has enough
time,” noted Casabonne. “Our PRPrintPro applet
lets you quickly and professionally create a print that has beautiful
colors in a well designed layout with a beautiful logo. You’re
proud to sign this print.”
myPhotopipe.com developed the first version of PRPrintPro to solve a problem for the Department of Homeland
Security. “DHS wanted a professional print with its department
seal on it and its specific colors, but the department also wanted
an interactive photo hole and a way to caption the photo,”
observed Eric Casolo, Director of Digital Photo Tools at myPhotopipe.com.
“That required some thinking, some work with code, and some
modifications of software platforms, but we liked what we presented
to the DHS, which liked it even more, and this gave birth to PRPrintPro.”
In Beta testing, myPhotopipe.com discovered that
order quantities were significantly higher than forecast, which
impacted the pricing model. “We thought this product would
result in a $1.89 print,” added Casolo, “but in fact
we are delivering professional 8x10s on Fuji Crystal Archive in
larger quantities for as little as $0.69 each.”
“Our customers love the system and they
totally understand how powerful an autographed print can be to brand
awareness. A consumer is bombarded by thousands of commercial messages
every day, so they are filtering everything, but autographed prints
– think about it; they cut through the clutter. An autographed
print ends up on a refrigerator door, in the college dorm, on the
credenza in an office. That’s exactly where you want your
brand to be and it’s what PRPrintPro and myPhotopipe.com
are all about. We professionalize everything. We simplify everything.
We take ‘real’ costs out of the print and hidden labor
costs out of the process. For less than most people pay for a Google-click,
you’re in someone’s home and staying there. The print
has your logo. Your colors. The name of your celebrity is spelled
right. The photo is perfectly cropped. The colors are right. The
front office is happy. The player is happy. And you’re reaching
your audience in a way a TV commercial cannot duplicate,”
concluded Casolo.
A tutorial may be found at http://myphotopipe.com/printTemplates.html
PRPrintPro trademark applied for.
© myPhotopipe.com, Inc. 2007
myPhotopipe.com, Inc. is a web-based (2.0) online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company’s unique blend of 104 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.
The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol “MPPC”. Additional information is available on the Internet at www.myPhotopipe.com.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the “safe harbor” created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements.
myPhotopipe.com, Inc. assumes no obligation to update the information contained in this release. Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements by myPhotopipe.com, Inc. The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.